About YSUS and the founder

Who is Sofia Middleton and why YSUS?

Introducing Sofia Middleton, Founder of YSUS

Sofia Middleton is a seasoned marketing strategist.

I’ve spent my career helping and advising small business owners and I’m not ashamed to say that I truly love it.

Do I like working for large, business to business organisations? No, it’s not for me. My skill-base is in working closely with business owners to maximise their marketing growth. 

Today’s marketing scene naturally evolves around social media marketing – how to write engaging social media content, designing and creating high impact social media advertising campaigns as well as sorting out any back-end problems.  

And this is what marketing is all about. it’s much about solving commercial issues as it is creating and implementing marketing activities. I specialise in strategic marketing. I work with agencies and creatives alike to make sure my clients have the most strategically driven campaign because marketing has to work hard for itself.

I’ve spent 20 years enjoying every single moment, from marketing a series of 36 picnic-in-the park events at stately homes around the UK, marketing a health care agency, launching an online food ordering & delivery company to helping local small business owners across the North of East of Scotland market their companies more efficiently and effectively. 

As well as servicing my private clients, I also hold and work on contracts for Business Gateway within their Expert Marketing Help Programme – it’s all perfect!

For a closer look at my work, head over to www.xtrapairofhands.co.uk


Meet Sofia and watch her explain what makes YSUS so effective in this 4-min video.

Like what Sofia has to say in the video?

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