Welcome to YSUS – your pathway from lightbulb moment to business launch.


Designed exclusively for start up businesses

Our online course gives you the flexibility of learning in your own time backed up with extensive one-to-one coaching.

How Can we Help you

With one to one expert help, advice and support right from day one coupled with over 20 years’ experience guiding new business owners from launch to growth by Sofia Middleton.

From lightbulb moment to launch

If you have a business idea and would really love to start a business then Your Start Up Story is the perfect first step for you and your new business to take.  This 4 week online course has been designed exclusively for new business start-ups.

From launch to business growth

Your first 2 years in business will be the time when you learn the most and make the most mistakes – but that’s fine, we need to acknowledge this.  With the right guidance, the most up to date marketing skills and commercial know-how, Your Start Up Story can be a great sucess.


Upskilling, learning and developing

Your Start Up Story is able to create a course which includes all the marketing topics that you and your business need – from PR, tele-marketing, off page social media marketing to exploring new business opportunities through laser focused to creating bespoke marketing strategies.

Why choose this course

Your course will be tailored to you and your new business start up saving you money and loads of time!

YSUS is a very personalised way of starting up a new business. Instead of working away and hoping that you’re doing the right thing, at the right time, Your Start Up Story makes sure of it. You’ll receive 1:2:1 expert help, support and guidance all the way through.

exclusive offer

Sign up to recieve 4 FREE hours of expert help

  • Flexibility of learning – 100%
  • personal 1 to 1 tuition – 100%
  • Fast and quick response to questions – 100%
  • get started in as little as 4 weeks – 100%

About the founder

Sofia Middleton is a seasoned marketing strategist.

I’ve spent my career helping and advising small business owners and I’m not ashamed to say that I truly love it. Do I like working for large, business to business organisations? No, it’s not for me. My skillbase is in working closely with business owners to maximise their marketing growth. 

I’ve spent 20 years enjoying every single moment, from marketing a series of 36 picnic-in-the park events at stately homes around the UK, marketing a health care agency to helping local small business owners market their companies more efficiently and effectively. 

Did I mention that I also consult for Business Gateway within their Expert Marketing Help Programme?


This course is different. 

Believe me when I say you’ll make mistakes (that folks, is a given).  You can certainly YouTube, Google and trawl t’internet for ‘how to’ courses – spend weeks sussing it all out, then re-doing everything again.

With me, you’ll get the templates, the knowledge but unlike other blueprint courses, you’ll get bespoke guidance, handholding and 1:2:1 help.

Legal, Financial & Admin

In this module we’ll go through writing a Business Plan for your company, registering your company on HMRC, assessing different types of business insurance and contracts to setting up a bank account.  

Your Mission & Vision

This module allows you to read and understand all about Mission and Vision Statements. You’ll then have the aide of a Workbook to help start drafting your own statements.

Creating Your Brand Story

This module includes a guide on branding and brand identity for you to read through and understand.  You’ll then have a workbook to go through and analyse.

Creating Your Website

This is a great, insightful module for anyone who has never clicked on to a Godaddy, Wix or Squarespace web development site.  And what does SEO mean anyway? Don’t worry, we’ll go through it all and expand your knowledge base.

Marketing Your Business

You will learn how to create a marketing strategy to ensure that your business stands out and reaches the client base you have identified.

Social Media Marketing

Whether you are a Facebook fiend, a LinkedIn legend or if social media is only slightly more preferable to having your toenails ripped out…I will guide you through how to identify, use and maximise social media channels to launch and promote your business.

Perfect PR

This module will take you through the steps of how to write an effective Press Release, create a relevant Press List and put together a Press Pack for your business.

Launching Your Business

Everything that needs to be in place – this module includes checklists, strategies, plans and templates because failing to plan is planning to fail, and no one wants to experience that.

Pick 'n Mix selection

You may be an expert at financials but do you know how to set up and maximise your social media presence? This module offers business owners the opportunity to pick and choose an online course or range of courses to suit their marketing needs. 

Generating New Ideas. Solving Big Problems

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Satisfied Clients

Ongoing Projects

Cups Of Coffee

What will I learn

So, now for the magic!  The full start up story looks like this – click on each link in the section below, for an overview of the content.  Breaking down what you need to do into bitesize pieces makes the whole process less daunting and more manageable. 

Claim your FREE 4 consultancy hours

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From Our Clients

“Sofia and her Your Start Up Story course are brilliant, and I would have struggled to start my business without them. Sofia’s knowledge, enthusiasm and energy have been essential in getting my new business, Smart 7, ready to launch”.

Olly Grant

New business Owner Smart 7

“I’ve worked in audio post-production for TV as a sound mixer for 20 years, the last 14 years as a freelancer. I’ve been thinking about a change in direction for a while and knew I wanted to work with technology as this is my passion and what I’m good at.”

“ I had an idea of helping people setup their smart homes but didn’t know where to start. I wanted to start a new venture on the side as I still enjoy being a sound mixer and need the income, but also wanted a new challenge.”

“I came across Sofia’s Your Start Up Story course while searching for help with starting a business on the internet. The course sounded like exactly what I was looking for, so I got in touch with Sofia for a chat. The course sounded great, and I got on well with Sofia, so I decided to sign up. I haven’t looked back or regretted my decision for a second.”

“As the course is 4 weeks long, I was slightly worried that I would have to turn work away while doing the course. But I was totally wrong. I started the course in October and am only finishing it in January! I had sound mixing work over that time and Sofia was flexible about the course fitting around this work and my life.”

Let’s Start Something new
Say Hello!

Send me a message with your attached agreement, and we’ll start your journey – how exciting is this?!