Redundancy: protecting your brand, protecting your business
The action of making someone redundant causes a variable mix of emotional responses. From feeling lost, hurt and unwanted to angry, dismissive and vengeful.
If a company decides to activate a redundancy programme, it is worth considering the wider impact of this HR activity.
If a business just wants their staff made redundant, quickly then it might need to consider the view points of its current stakeholders, clients and local community.
Being seen as a ‘culler of people’ can damage a company’s reputation which can have an outward rippling effect of negativity.
Stakeholders may become uncomfortable with the way the process has been managed. Clients might not want to be associated with the negativity and might want to distance themselves. The local community might add a strong voice on social media about the negative impact of the redundancy process.

Turning a bad situation into a less painful situation is optimal for everyone. If a company decides to actively help its departing staff move forward with their lives in a positive direction, then the company will be able to successfully market this.

Your Start Up Story (YSUS) is a 4 week online course, with on-demand expert help from day one. The course has been designed exclusively for anyone who wants to start a business.  It guides, supports and teaches people on all aspects of the start-up process.

Whereas other start-up courses focus on an output of generic information, YSUS deep dives into every topic within the start-up process.  The communication is 2 way – the client does and YSUS edits, expands and feeds back. The course naturally develops to become bespoke and tailored to the client and their new business.

Employment v Self Employment
There will always be the vast majority of people who, having gone through the redundancy consultation period will want to simply find another job.

For the minority who want to explore working for themselves, YSUS offers them the chance to turn their passion project into a business.



And there lies the answer to making sure a company’s brand is protected.

By including YSUS within a redundancy benefits package, departing employees will not only start on a new life journey, but they will be motivated, coached and energised – right the way through the 4 weeks.



When they start generating income from their new business, they will always associate how being made redundant might have been one of the best things that could have happened to them = changing the emotional response.


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