This one could be a bit of a marmite moment - it's the fun part for some but for others it feels like a bit of a minefield.
The key is to really drill down into WHAT your business is offering, WHO you are offering it to, and HOW to target them. What makes your business stand out, not just another pea in the pod?
You will learn how to create a marketing strategy to ensure that your business stands out and reaches the client base you have identified.
In this programme we delve deep....really deep. From understanding brand identity, creating mission and vision statements, crafting your own brand to building your own bespoke marketing strategy.
This is an awesome module if you're starting out or, if you just need to back track, refresh and restart.
Without establishing the right marketing building blocks. Instead of marketing from a solid concrete base, you could be marketing from a more flimsy foundation.
Which do you think makes more sense, granite stone pillars or sandcastle structures?
Sofia explains about her Marketing Module within YSUS's Pick 'n' Mix selection of online courses for small business owners