What to expect from YSUS’s start up business course

It is bespoke. Not surface level driven info but deep dive exploration

Your 4 week course designed exclusively for new business start-ups

The YSUS course is so different to the rest – and here’s why.


Designed exclusively around you and your business.

Working with Business Gateway (Scotland) as a consultant within their Expert Help programme, I understood the issues and challenges new businesses experience within the start up process.

I realised that the majority of help that is available for start ups is centred around a generic output of information. There is little, or no feedback, expert advice given back to the start up. So how do you know if you’re on the right track?

For example, one of the first things you do when starting a new business is to write a Business Plan. But how do you know if you’ve written a mind-blowingly brilliant Business Plan? You’re inevitably left to ask your friends for advice…

With YSUS, you’ll draft out a business plan and then I’ll ask you to send it over to me. I’ll then go through it with a fine tooth comb. I’ll edit and expand it and then we’ll go through it together on Zoom.  You’ll then be asked to personalise it once again. We make sure that you end up with a bespoke and enhanced Business Plan, one which is relevant and tailored around you and your business.


What’s the difference?

YSUS is about giving you all the tools you need to start a business. It is based on creating a 2-way highway of information. You do it first, then I take you to another level.

YSUS is a course which naturally evolves to become bespoke to you and your business, from lightbulb moment through to launch.

When you join YSUS, you receive expert help, support and on-demand advice right from day one.

This 4-week online course gives you the flexibility of learning in your own time backed up with extensive one-to-one coaching.


Legal, Financial & Admin

In this module we’ll go through writing a Business Plan for your company, registering your company on HMRC, assessing different types of business insurance and contracts to setting up a bank account.  

Your Mission & Vision

This module allows you to read and understand all about Mission and Vision Statements. You’ll then have the aide of a Workbook to help start drafting your own statements.

Creating Your Brand Story

This module includes a guide on branding and brand identity for you to read through and understand.  You’ll then have a workbook to go through and analyse.

Creating Your Website

This is a great, insightful module for anyone who has never clicked on to a Godaddy, Wix or Squarespace web development site.  And what does SEO mean anyway? Don’t worry, we’ll go through it all and expand your knowledge base.

Marketing Your Business

You will learn how to create a marketing strategy to ensure that your business stands out and reaches the client base you have identified, and relays the optimum messaging to them to ensure the greatest possible success for your business.

Social Media Marketing

Whether you are a Facebook fiend, a LinkedIn legend or if social media is only slightly more preferable to having your toenails ripped out…I will guide you through how to identify, use and maximise social media channels to launch and promote your business.

Perfect PR

This module will take you through the steps of how to write an effective Press Release, create a relevant Press List and put together a Press Pack for your business.

Launching Your Business

Everything that needs to be in place – this module includes checklists, strategies, plans and templates because failing to plan is planning to fail, and no one wants to experience that.

Pick 'n Mix selection

You may be an expert at financials but do you know how to set up and maximise your social media presence? This module offers business owners the opportunity to pick and choose an online course or range of courses to suit their marketing needs. 


Your course will be tailored to you and your new business start up, saving you significant money and time.

YSUS is a very personalised way of starting up a new business. Instead of working away and hoping that you’re doing the right thing, at the right time, Your Start Up Story makes sure of it. You’ll receive 1:2:1 expert help, support and guidance all the way through.



  • Flexibility of learning – 100%
  • personal 1 to 1 tuition – 100%
  • Fast and quick response to questions – 100%
  • get started in as little as 4 weeks – 100%

exclusive offer

Sign up now to recieve 4 FREE hours of expert help. Simply request your free mastermind session now to qualify for this offer.