Creating Your Mission & Vision Statements

Your vision for your new business

Before you can do anything, you need to be crystal clear on exactly what your business is and what you want it to achieve


Think about some of the biggest brands in the world – Apple, Coca-Cola, Amazon, Nike. Now think about how strong their “sense of self” is.

OK so that’s starting a little big but the principle is the same – they have a clear product and/or service and they know exactly what their business is and where they want it to be.

Your first step now is to understand what your business stands for, what is the aim of your business? What are you striving to do?

If you’re working to develop your first brand identity, it’s important to first understand what a brand is and what it takes to create one. Unfortunately, it’s not as easy as giving the business a name and plastering it on everything.

Creating a brand is like giving your new business it’s own story book.  We carve out a message of what we want people to know what we stand for, we give our story images and colours.

Successful brands do evolve their branding.  Take Apple for example, their branding has morphed into today’s strong brand image and message – from a rainbow colour apple, into the slick monochrome apple shape


  • This module allows you to read and understand all about Mission and Vision Statements.
  • N You'll then have the aid of a Workbook to help start drafting your own statements.

Your mission to succeed

Your Mission & Vision statements are the ingredients to creating your business’ brand story.

I’ve designed this course for anyone who wants to start their own business. As we progress from week 1, you will see that the programme naturally becomes bespoke to you and your business.

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