PR (public relations) is the process whereby you secure free editorial in the press.
Now this may be online or in print but regardless of the form, the process is the same.
There is an art to good PR. Give journalists what they're looking for and you'll increase your chances of appearing in their publication. Make their life difficult and your Press Release will automatically get put to the bottom of their pile.
PR covers local, regional, national and UK press. It covers everything from newspapers, magazines (both free and paid for) to TV and Radio.
Securing editorial in any publication is not guaranteed. PR is at the discretion of the publication's editor. What goes on in the world around us plays a massive part in whether our editorial will be published. If there's a big, national news story then our press release may get bumped down the list. However, by creating and maintaining good press relations, your chances of gaining PR will be greatly increased.
This module will take you through the steps of how to write an effective Press Release, create a relevant Press List and put together a Press Pack for your business.
Online PR course for small business owners, part of YSUS's Pick 'n' Mix selection of courses