Before you can do anything, you need to be crystal clear on exactly what your business is and what you want it to achieve.
Think about some of the biggest brands in the world - Apple, Coca-Cola, Amazon, Nike. Now think about how strong their "sense of self" is.
OK so that's starting a little big but the principle is the same - they have a clear product and/or service and they know exactly what their business is and where they want it to be.
This module allows you to read and understand all about Mission and Vision Statements. You'll then have the aide of a Workbook to help start drafting your own statements.