I Help Turn Your Initial Lightbulb Business Idea into Your Very Own Small Business

Enjoy exclusive on-demand access to professional hands-on support, guidance and mentoring right from day one. Register your details to receive your free 30 minute 1:2:1 mastermind session with YSUS story founder, Sofia Middleton.

Designed exclusively for start up businesses.

This 4-week online course has been created for anyone who wants helps to start their own business.  Your Start Up Story gives you the flexibility of learning in your own time backed up with extensive one-to-one coaching.


From lightbulb moment to launch

If you have a business idea and would really love to start a business then Your Start Up Story is the perfect first step for you and your new business to take.  This 4 week online course has been designed exclusively for new business start-ups.

From launch to business growth

Your first 2 years of starting a small business will be the time when you learn the most and make the most mistakes – but that’s fine, we need to acknowledge this.  With the right guidance, the most up to date marketing skills and commercial know-how, Your Start Up Story can be a great success.

Upskilling, learning and developing

Your Start Up Story is able to create a course which includes all the marketing topics that you and your business need – from setting up the right contracts, business templates and insurances, to learning about (and creating) focused marketing and social media marketing strategies. You’ll explore the wonderful world of PR, understand how to approach tele-marketing and learn all the tips and tools needed for effective, off page social media advertising.


At Your Start Up Story, we approach learning in a different way.

Our 4 week course will expand and develop your knowledge base, giving you a greater understanding of each start-up topic that naturally becomes tailored and bespoke to you and your business.

YSUS guides you through the process of how to start a business, whether it be bricks and mortar or setting up an online business.

  • =Understand the legal, financial and admin responsibilities that a new business owners is obliged to uphold.
  • =Learn how to create a high-performing and visually appealing website that attracts and converts customers.
  • =Learn all about social media marketing and which platforms are best suited to your business and how to create the right kind of content to engage your target audience.
  • =Explore and understand how PR is able to offer small business owners’ fantastic opportunities to secure free editorial in top UK titles. Develop your knowledge of how to gain the attention of your most important press contacts and how to make your story really stand out.

    Download our overview pdf and Begin Your Journey Right Now!


    • Your commercial and marketing skills will become aligned with the most up to date methodologies.
    • Your skills in planning and scheduling of admin and marketing tasks are developed to pave the way for small weekly tasks to grow into major business activities.
    • Your creative skills are enhanced using the latest free software apps.
    • Develop your professional skills to adopt a laser-focused approach to marketing your business.
    • Become a savvy business owner whose confidence and knowledge shines through.

    Writing your own business plan

    Mission and Vision statements

    Branding and brand activation

    Marketing strategy

    Marketing segmentation

    Social media strategy

    Setting up your social media pages and activating them

    Marketing and social media planning

    Advertising on social media

    Creating high impact visuals for your marketing and social media marketing

    Learning how to create a website and SEO



    Planning the launch of your business


    “At the end of your 4 weeks, you will have grown in confidence, your skills enhanced and your knowledge for competing in the business world massively increased.”


    Your course will be tailored to you and your new business start up, saving you significant money and time.

    YSUS is a very personalised way of starting up a new business. Instead of working away and hoping that you’re doing the right thing, at the right time, Your Start Up Story makes sure of it. You’ll receive 1:2:1 expert help, support and guidance all the way through.


    • Flexibility of learning – 100%
    • personal 1 to 1 tuition – 100%
    • Fast and quick response to questions – 100%
    • get started in as little as 4 weeks – 100%

    exclusive offer

    Sign up now to recieve 4 FREE hours of expert help. Simply request your free mastermind session now to qualify for this offer.


    “Believe me when I say you’ll make mistakes when starting up your business, that is a given. The danger is you can spend countless hours on YouTube, Google and trawling the internet for ‘how to’ courses to try and learn what you need to know- spending weeks figuring it all out. With me, you’ll get the templates and knowledge – but unlike other blueprint courses, you’ll get bespoke guidance, handholding and 1:2:1 help all the way.”

    Sofia Middleton
    Founder, Your Start Up Story


    Legal, Financial & Admin

    In this module we’ll go through writing a Business Plan for your company, registering your company on HMRC, assessing different types of business insurance and contracts to setting up a bank account.  

    Your Mission & Vision

    This module allows you to read and understand all about Mission and Vision Statements. You’ll then have the aide of a Workbook to help start drafting your own statements.

    Creating Your Brand Story

    This module includes a guide on branding and brand identity for you to read through and understand.  You’ll then have a workbook to go through and analyse.

    Creating Your Website

    This is a great, insightful module for anyone who has never clicked on to a Godaddy, Wix or Squarespace web development site.  And what does SEO mean anyway? Don’t worry, we’ll go through it all and expand your knowledge base.

    Marketing Your Small Business

    You will learn how to create a marketing strategy to ensure that your business stands out and reaches the client base you have identified, and relays the optimum messaging to them to ensure the greatest possible success for your business.

    Social Media Marketing

    Whether you are a Facebook fiend, a LinkedIn legend or if social media is only slightly more preferable to having your toenails ripped out…I will guide you through how to identify, use and maximise social media channels to launch and promote your business.

    Perfect PR

    This module will take you through the steps of how to write an effective Press Release, create a relevant Press List and put together a Press Pack for your business.

    Launching Your Business

    Everything that needs to be in place – this module includes checklists, strategies, plans and templates because failing to plan is planning to fail, and no one wants to experience that.

    Pick 'n Mix selection

    You may be an expert at financials but do you know how to set up and maximise your social media presence? This module offers business owners the opportunity to pick and choose an online course or range of courses to suit their marketing needs. 

    About the founder

    Sofia Middleton is a seasoned marketing strategist.

    I’ve spent my career helping and advising small business owners and I’m not ashamed to say that I truly love it. Do I like working for large, business to business organisations? No, it’s not for me. My skillbase is in working closely with business owners to maximise their marketing growth. 

    I’ve spent 20 years enjoying every single moment, from marketing a series of 36 picnic-in-the park events at stately homes around the UK, marketing a health care agency to helping local small business owners market their companies more efficiently and effectively. 

    Did I mention that I also consult for Business Gateway within their Expert Marketing Help Programme?


    Meet Sofia and watch her explain what makes YSUS so effective in this 4-min video.

    Like what Sofia has to say in the video?


    “Sofia and her Your Start Up Story course are brilliant, and I would have struggled to start my business without them. Sofia’s knowledge, enthusiasm and energy have been essential in getting my new business, Smart 7, ready to launch.”

    Olly Grant

    New Business Owner , Smart 7

    “I’ve worked in audio post-production for TV as a sound mixer for 20 years, the last 14 years as a freelancer. I’ve been thinking about a change in direction for a while and knew I wanted to work with technology as this is my passion and what I’m good at.”

    “ I had an idea of helping people setup their smart homes but didn’t know where to start. I wanted to start a new venture on the side as I still enjoy being a sound mixer and need the income, but also wanted a new challenge.”

    “I came across Sofia’s Your Start Up Story course while searching for help with starting a business on the internet. The course sounded like exactly what I was looking for, so I got in touch with Sofia for a chat. The course sounded great, and I got on well with Sofia, so I decided to sign up. I haven’t looked back or regretted my decision for a second.”

    “As the course is 4 weeks long, I was slightly worried that I would have to turn work away while doing the course. But I was totally wrong. I started the course in October and am only finishing it in January! I had sound mixing work over that time and Sofia was flexible about the course fitting around this work and my life.”


    Register for your free 30-min mastermind session with me now and let’s see how we can work together to create something amazing.

    Register for your free 30-min mastermind session with me now and let's see how we can work together to create something amazing.

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